Programs, financial projections and budget

The next two sections of the marketing plan include Action Programs and Financial Projections and Budget. You will complete phase IV of your marketing plan in two parts.

First, you will put together your action programs. Then, you will complete your financial projections and budget. The Action Program. The Action Programs section of a marketing plan basically serves as a detailed promotions “to do” list. This section spells out specific programs that the company will participate in to promote their products.

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