Write an esay on Procter and Gamble. Write a 3000 word paper answering; As the paper declares the matrix formula suggested by Burrell and Morgan demonstrates interaction by any organization with its internal and external environment. The matrix is summarized into four quadrants representing the four paradigms: radical humanistic, radical structuralist, interpretive and functionalist.This discussion highlights that .the society constitutes of organizations that share civic values on which they base their status quo. Change would be realized by implementing minimal structural adjustment to fit within prevailing external context. Interpretive researchers hold that reality is a construct of individuals based on how they interpret their environment. Individual elements and members of an organization influence its competitiveness. Change can be realized as a result of individual reframing of events and other factors in the organizational context. An organizational analysis from this perspective investigates input by individual departments, management decisions, staff members and performance of individual products. Its subjective nature allows for creative ideas in crisis resolution and implementing change in organizations. .An appreciation of unique strength and weaknesses among members of staff provides insight in responsibility allocations. In market competitiveness interpretive research realize that various regions are defined by unique characteristics which marketers should be aware. In order to penetrate such regions evaluation of specific marketing strategies and their relevance should be conducted by marketers on the basis of the product being handled.