Write a project on IMC project plan for the company Freight era? required number of pages is 20.IMC project plan should have the below sections1. Company overview 2. Product line review 3. Promotional program situation analysis4. Competitive review5. Segmentation, targeting and positioning6. communications objectives & Budget request7. How will the monies be allocated?(like how much goes to traditional advertising,sales promotions,new media, etc)8. Creative strategy management.9. IMC mix10. Specific media objectives/Mix11. Measuring IMC program effectiveness.12.Evaluation of program….