Files on Unilever to increase knowledge

Assignment 8

Please see attached files and answer below questions To increase your knowledge of the field, in your textbook, read Case 17-1 Unilever.

Respond to the following:

Part A  

Provide a company overview.

Part B      

  If a company such as Unilever has to make trade-offs between being a good corporate citizen and making a profit, which should have the higher priority?

Part C      

  Assess Cescau’s response to the Greenpeace palm-oil protest. Was it appropriate? What type of relationships should Unilever cultivate with Greenpeace and other NGOs in the future?

Part D      

  Do you think that a streamlined management structure and emphasis on emerging markets will enable new CEO Paul Polman to lead Unilever to improved performance? Explain.

This is a sample question

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