Assignment 8
Please see attached files and answer below questions To increase your knowledge of the field, in your textbook, read Case 17-1 Unilever.
Respond to the following:
Part A
Provide a company overview.
Part B
If a company such as Unilever has to make trade-offs between being a good corporate citizen and making a profit, which should have the higher priority?
Part C
Assess Cescau’s response to the Greenpeace palm-oil protest. Was it appropriate? What type of relationships should Unilever cultivate with Greenpeace and other NGOs in the future?
Part D
Do you think that a streamlined management structure and emphasis on emerging markets will enable new CEO Paul Polman to lead Unilever to improved performance? Explain.