Create a thesis and an outline on Deception in Journalism. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. According to Lee (2005), journalism is intended to give the public information on various issues which may, directly and indirectly, affect their lives and their wellbeing. Journalists go out to collect stories or create content that is to be consumed by the public. The information they pass to the public via various media channels impact on masses in one way or the other. Abrahamson (2012) notes that the issue of deception is one of the hotly debated topics in journalism practice. There is a divergence in opinion on the moral acceptability of the practice. Today, journalists continue to engage in practices that may still be considered to be deceptive. The extent to which states and nations have gone in enacting laws meant to deal with the issue is a clear pointer that the topic remains a serious concern. This treatise will describe the concept of deception in journalism and gives an example of how it has been witnessed in advertising.To understand how deception occurs in journalism and the impact that it has had, it is imperative to have a concrete and specific definition of the concept. The meaning of the word deception ion journalism circles has undergone a lot of changes due to the attempts being made to justify the practice. Jones Patterson & Urbanski (2006) define deception to be the act of knowingly transmitting information or content to foster and instigate a false belief in the receiver. Deception takes place when the journalist transmits information which they know will make the receiver have a given belief and perception on an issue. In some cases, it occurs when the individual engages in untruthful acts to pursue journalistic goals. The deceptive content can be transmitted via various modes and channels like newspapers, magazines, TV, radio, and the web.Deception in journalism occurs in two major areas. They include the newsgathering process and in news writing. Braun (1988) defines news gathering to be the process through which journalists establish rapport with various subjects and people. It may occur through observation or interviews. Investigative journalism perhaps the biggest beneficiary of deceptive practices during the newsgathering process. What makes the process deceptive in the fact that the identity of the journalist remains secret and the use of recording devices without the subject in question knowing about it.