The purpose of this activity is to study the business model and digital marketing approach of a technology-based organization or a “traditional” one undergoing an evident digital transformation process. Companies studied are considered technology-based, global firms with well-positioned brands. The purpose of this activity is to study how tech-based firms compete effectively in their markets.
1. Cover page and case identifiers
2. Setting, relevant information of the company (history highlights, performance indicators, current situation)
3.Environmental assessment. (swot, pest, porter models?)3. Business Model/ Competitive base/ Metrics (emphasis in MONETIZATION, DIGITAL BUSINESS)
4. Digital Marketing Approach (1 TO 3 EXAMPLES)
5. Conclusion (PERSPECTIVES)
6. References/Sources of Information (AS MANY AS NEEDED)Note: We chose the company Amazon for this project. My work is to complete a competitive base for the company and do porter’s five forces analysis. Please contact me before you start the project to have clarity