Step 1:
Research Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article: Provide a link to the article. Identify which aspects of the article will be helpful as you conduct your SWOT analysis.
Step 2:
StrengthsBased on your own experiences shopping at Target and Walmart and the research you conducted: Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale.
Step 3:
WeaknessesBased on your own experiences shopping at Target and Walmart and the research you conducted: Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale.
Step 4:
OpportunitiesBased on your own experiences shopping at Target and Walmart and the research you conducted: Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale.
Step 5:
ThreatsBased on your own experiences shopping at Target and Walmart and the research you conducted: Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart. For each threat, explain your rationale.
Step 6:
Who Will Come Out Ahead? Based on your SWOT analysis, do think that Target or Walmart is better positioned over the long term to come out ahead? Why?
Step 7:
Real-World Application Conduct a SWOT analysis for your company and one of its biggest competitors using the methodology outlined in Steps 1-6.